9292189
9789063691226
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'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.Floor, Ko is the author of 'Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace', published 2010 under ISBN 9789063691226 and ISBN 906369122X.
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