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9780749432812

Branding A Practical Guide to Planning Your Srategy

Branding A Practical Guide to Planning Your Srategy

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Product details

  • ISBN-13: 9780749432812
  • ISBN: 0749432810
  • Publisher: Kogan Page, Limited

AUTHOR

Randall, Geoffrey

SUMMARY

Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.Randall, Geoffrey is the author of 'Branding A Practical Guide to Planning Your Srategy' with ISBN 9780749432812 and ISBN 0749432810.

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