Brand Lands, Hot Spots & Cool Spaces Welcome To the Third Place And The Total Marketing Experience

Brand Lands, Hot Spots & Cool Spaces Welcome to the Third Place and the Total Marketing Experience Christian Mikunda "A vivid demonstration of the power of mood management in building strong brands" Journal of Brand Management REAR COVER: "The best marketing book of the past 20 years." Dr H Maise, Director, Vienna International Airport "The core concepts of Mikunda's work are the most highly debated topics in environmental design today... an incisive and useful roadmap for understanding this new landscape." Gregory Beck, President, Architecture & Experience Design, New York, and Director, The Experience Architecture Forum at Harvard "Mikunda is a guru and mastermind of new experience worlds." Visa Magazine "It is the tremendous variety and diversity of venues 'visited' that make this tour so exciting." Brand Strategy "Those wanting to learn more about marketing psychology will enjoy the entire journey." Media Week "Filled with good ideas... for regional planners and retail brand managers." www.brandchannel.com Brand Lands, Hot Spots and Cool Spaces takes us on an exhilarating voyage around today's spectacular "Third Places" the new "experience worlds" from the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, and shows us how they are created. Christian Mikunda, a renowned master of mood management, gives us a unique and fascinating insight into how people's emotions are influenced by light, colour, smell, sound and other sensory triggers. Dr Christian Mikunda, internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies worldwide on mood management in public spaces. Today he works with teams involving some of the world's most influential architects. Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centres. He lectures at the University of Vienna.Mikunda, Christian is the author of 'Brand Lands, Hot Spots & Cool Spaces Welcome To the Third Place And The Total Marketing Experience', published 2006 under ISBN 9780749445737 and ISBN 0749445734.