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9781591841067

Brand It Yourself The Fast, Focused Way to Marketplace Magic

Brand It Yourself The Fast, Focused Way to Marketplace Magic
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Product details

  • ISBN-13: 9781591841067
  • ISBN: 1591841062
  • Publication Date: 2006
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Altman, Lynn

SUMMARY

The author shares her experiences helping top global companies develop new products, services and brand campaigns. She highlights real branding case studies such as Heinz, Dairy Queen, Time, Inc. and other innovative companies.Altman, Lynn is the author of 'Brand It Yourself The Fast, Focused Way to Marketplace Magic', published 2006 under ISBN 9781591841067 and ISBN 1591841062.

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