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9781591841401

Brand Hijack Marketing Without Marketing

Brand Hijack Marketing Without Marketing
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Product details

  • ISBN-13: 9781591841401
  • ISBN: 1591841402
  • Publication Date: 2006
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Wipperfurth, Alex

SUMMARY

Far from representing the absence of marketing, marketing withour marketing is one of the most complex, least understood and most effective sorts of marketing possible. 'Brand Hijack' is a definitive guide to this fascinating theory.Wipperfurth, Alex is the author of 'Brand Hijack Marketing Without Marketing', published 2006 under ISBN 9781591841401 and ISBN 1591841402.

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