1913188
9781591840787
Far from representing the absence of marketing, marketing withour marketing is one of the most complex, least understood and most effective sorts of marketing possible. 'Brand Hijack' is a definitive guide to this fascinating theory.Wipperfurth, Alex is the author of 'Brand Hijack Marketing without Marketing', published 2005 under ISBN 9781591840787 and ISBN 1591840783.
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