Boo Hoo: A Dot.com Story from Concept to Catastrophe

The website boo.com was glamorous, ambitious & at the center of the Internet craze that swept through Europe in 1999. The brainchild of 2 young Swedes, boo won the backing of blue-chip names like JP Morgan, Italy's Benetton family & Bernard Arnault, chmn. of LVMH. At its peak, boo was valued at $390 million. But just 6 months after launching, it became the first major casualty of the Internet age. Here is Malmsten's gripping personal account of the rise & fall of the co. of which he was cofounder & CEO. He takes the reader into the board rooms, to the parties & behind the scenes at one of the most ambitious start-ups of the new econ. A fascinating account of the ambition, excess & disappointment that characterized this period in the evolution of the Internet.ÓMalmsten, Ernst is the author of 'Boo Hoo: A Dot.com Story from Concept to Catastrophe', published 2001 under ISBN 9780756783303 and ISBN 0756783305.