Big Shots,Business the Dell Way: 10 Secrets of the World's Best Computer Business

Be Direct! Business the Dell Way Dell is the most successful computer company in the world, leading the way in growth and profitability. Founded in 1984 by Michael Dell, the company leads the field in direct selling of business and personal computers. Dell builds computers to order, at prices retailers can rarely match. It's the next best thing to having an uncle in the computer business. In Be Direct! Business the Dell Way, Rebecca Saunders examines this remarkable success story and draws out the universal lessons that any business can learn. Dell began with a brilliant business model - creating mass-customized computers and selling them direct to consumers. But this was not enough. The model has been supported by management excellence, the relentless pursuit of improvement and a constant flow of ideas and input from customers. In recent years Dell has maintained its market-leading position by positioning itself at the heart of the Interent revolution. Seventy percent of Dell's orders happen on-line and fifty percent of all sales are web-enabled. Dell's own infrastructure products are driving e-business around the world. The bottom line - and of course that's where the direct business model must truly be weighed - is that Dell Computer Corporation is able to bring the latest technology to its customers faster and more competitively priced. Be Direct! Business the Dell Way reveals how any manager, entrepreneur or investor can learn from the Dell story. Also by Rebecca Saunders: Business the Amazon.Com WaySaunders, Rebecca is the author of 'Big Shots,Business the Dell Way: 10 Secrets of the World's Best Computer Business', published 1999 under ISBN 9781841120621 and ISBN 1841120626.