5074768
9780230000278
Big in Asia 30 Strategies for Business Success, Revised And Updated
by Backman, Michael, Buttler, Charlotte, Butler, Charlotte
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
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Product details
- ISBN-13: 9780230000278
- ISBN: 0230000274
- Publication Date: 2007
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Combining management school theory with the Asian corporate realities, this book acts as a guide for business strategies in Asia. It also includes chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia.Backman, Michael is the author of 'Big in Asia 30 Strategies for Business Success, Revised And Updated', published 2007 under ISBN 9780230000278 and ISBN 0230000274.
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