Bienvenidos! Welcome! A Handy Resource Guide for Marketing Your Library to Latinos

The Latino population, currently 37.4 million people, is 13.3% of the U.S. population. To serve this growing audience, libraries with increasing Hispanic populations are seeking information and guidance to create relevant collections and services. Bienvenidos! Welcome! by Latino marketing expert Byrd is a convenient, expert handbook to these resources. Growing from the leadership initiative of 2004-5 ALA President Carol Brey-Casiano, this groundbreaking guide supplies the necessary tips to help librarians create a comprehensive marketing and outreach strategy that will attract diverse Latino audiences. Byrd suggests ways to gain knowledge of your Latino community through interviews, surveys, and advisory council. Librarians will also learn what collections and programs have been successful in other libraries with a large base of Spanish language users, as well as tried and true methods to gain knowledge about their local Hispanic community.Byrd, Susannah Mississippi is the author of 'Bienvenidos! Welcome! A Handy Resource Guide for Marketing Your Library to Latinos', published 2005 under ISBN 9780838909027 and ISBN 0838909027.