Beyond Listening Learning the Secret Language of Focus Groups

Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publicationsGoebert, Bonnie is the author of 'Beyond Listening Learning the Secret Language of Focus Groups' with ISBN 9780471395621 and ISBN 0471395625.