Best of Velocity Global and Focus Europe Cover Stories

The Best Of Velocity Global and Focus: Europe Cover Stories is a compilation of articles published in 1999 through 2002 that address strategic account management on an international and global scale. This collection includes the diverse perspectives of practicing global account senior executives, account managers, consultants, academics and researchers who present their experiences, insights and analyses of global key customer relationships. Specific areas of focus include: GAM readiness, selecting GAM accounts, account profitability, executive sponsorship, global pricing, global account manager citizenship, evaluating a GAM program, and more. These articles all help to define the major issues and critical factors that impact the growth of GAM organizations as well as to document successful execution of GAM strategies.Best of Velocity Global and Focus Europe Cover Stories, with ISBN 9780972883610 and ISBN 0972883614.