Being the Shopper Understanding the Buyer's Choice

Phil Lempert has gained wide acclaim for his marketing savvy and broad experience in the food and marketing worlds. Known as the Supermarket Guru, he is the food editor and correspondent for NBC News's Today show, host of the nationally syndicated radio show "Shopping Smart," and a correspondent for BBC Radio 5 Live and Public Radio's KCRW-FM. Lempert has been a columnist for the Chicago Tribune and the Los Angeles Times and is currently the editor of The Lempert Report and Supermarketguru.comLempert, Phil is the author of 'Being the Shopper Understanding the Buyer's Choice' with ISBN 9780471151357 and ISBN 0471151351.