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3803538

9780470863671

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing
$125.85
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780470863671
  • ISBN: 0470863676
  • Publication Date: 2005
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Rossi, Peter, Allenby, Greg, McCulloch, Robert

SUMMARY

The past decade has seen an increase in the use of Bayesian methods in marketing due, in part, to computational & modelling breakthroughs, making its implementation ideal for many marketing problems. This text covers Bayesian methods in marketing, with common notation and algorithms for estimating the models.Rossi, Peter is the author of 'Bayesian Statistics and Marketing', published 2005 under ISBN 9780470863671 and ISBN 0470863676.

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