4577122
9781903998144
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Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. This text reveals how corporate giants attempt to control their 'enemies'.Lubbers, Eveline is the author of 'Battling Big Business: Countering Greenwash, Front Groups and Other Forms of Corporate Deceptions - Eveline Lubbers - Paperback' with ISBN 9781903998144 and ISBN 190399814X.
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