3762293
9780131548657
Basic Marketing Research A Decision-Making Approach
by Malhotra, Naresh K., Peterson, Mark
About this item
- Condition: New
- Provider: Rhody Shop Contact
- Provider Rating: 47%
- Ships From: Wrentham, MA
- Shipping: Standard (tracking available)
- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
Product details
- ISBN-13: 9780131548657
- ISBN: 0131548654
- Publication Date: 2005
- Publisher: Prentice Hall
AUTHOR
SUMMARY
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS? Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.Malhotra, Naresh K. is the author of 'Basic Marketing Research A Decision-Making Approach', published 2005 under ISBN 9780131548657 and ISBN 0131548654.
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