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9780132059589
Basic Marketing Research
by Burns, Alvin C., Bush, Ronald F.
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. B
Product details
- ISBN-13: 9780132059589
- ISBN: 0132059584
- Edition: 2
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Burns, Alvin C. is the author of 'Basic Marketing Research', published 2007 under ISBN 9780132059589 and ISBN 0132059584.
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