1092875
9780070005693
Basic Marketing Learning Aid
by William D. Perreault, E. Jerome McCarthy
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Product details
- ISBN-13: 9780070005693
- ISBN: 0070005699
- Edition: 13
- Publication Date: 1998
- Publisher: Mcgraw-Hill College
AUTHOR
SUMMARY
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.William D. Perreault is the author of 'Basic Marketing Learning Aid', published 1998 under ISBN 9780070005693 and ISBN 0070005699.
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