176368
9780072537536
Part One: INTRODUCTION Chapter 1 Communication in the Workplace Part Two: FUNDAMENTALS OF BUSINESS WRITING Chapter 2 Adaptation and the Selection of Words Chapter 3 Construction of Clear Sentences andParagraphs Chapter 4 Writing for Effect Part Three: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 5 Introduction to Messages and the WritingProcess Chapter 6 Directness in Good News and Neutral Messages Chapter 7 Indirectness in Bad-News Messages Chapter 8 Indirectness in Persuasion and Sales Chapter 9 Strategies in the Job-Search Process Part Four: FUNDAMENTALS OF REPORT WRITING Chapter 10 Basics of Report Writing Chapter 11 Report Structure: The Shorter Forms Chapter 12 Long, Formal Reports Chapter 13 Graphics Part Five: OTHER FORMS OF BUSINESS COMMUNICATION Chapter 14 Informal Oral Communication Chapter 15 Public Speaking and Oral Reporting Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION Chapter 16 Techniques of Cross-Cultural Communication Chapter 17 Correctness of Communication Chapter 18 Technology-Enabled Communication Chapter 19 Business Research Methods APPENDIXES A: Corrections for the Self-Administered Diagnostic Testof Correctness B: Physical Presentation of Messages, Memos, and Reports C: A Grading Checklist for Messages D: A Grading Checklist for Reports E: Documentation and the BibliographyLesikar, Raymond Vincent is the author of 'Basic Business Communication Skills for Empowering the Internet Generation' with ISBN 9780072537536 and ISBN 0072537531.
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