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22160889

9780317306286

Bar Association Advertising : A How-To Manual

Bar Association Advertising : A How-To Manual

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Product details

  • ISBN-13: 9780317306286
  • ISBN: 0317306286
  • Publication Date: 1979
  • Publisher: American Bar Association

AUTHOR

Commission on Advertising Staff

SUMMARY

This paperback work discusses the purpose of bar advertising, procedures, time, cost, the use of an agency, target audiences, media plans, creative plans and testing, choice of a medium, public service announcements, and public relations.Commission on Advertising Staff is the author of 'Bar Association Advertising : A How-To Manual', published 1979 under ISBN 9780317306286 and ISBN 0317306286.

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