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9780471572657

Bankers in the Selling Role A Consultative Guide to Cross-Selling Financial Services

Bankers in the Selling Role A Consultative Guide to Cross-Selling Financial Services
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  • ISBN-13: 9780471572657
  • ISBN: 0471572659
  • Edition: 2
  • Publication Date: 1992
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Richardson, Linda

SUMMARY

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.Richardson, Linda is the author of 'Bankers in the Selling Role A Consultative Guide to Cross-Selling Financial Services', published 1992 under ISBN 9780471572657 and ISBN 0471572659.

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