4624165
9780765616814
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This book is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.Naumes, William is the author of 'Art & Craft of Case Writing ', published 2006 under ISBN 9780765616814 and ISBN 0765616815.
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