331174
9780873892834
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ON SALE NOW! a sequel to the authors' best-selling Bringing Total Quality to Sales, this book applies the principles and techniques of TQM to the sales process. Five case studies show how applying the 10 requisites to total quality in sales has led those companies to profitable success. Tips for measuring and lowering the cost of sales are given.Welch, Cas is the author of 'Applying Total Quality to Sales' with ISBN 9780873892834 and ISBN 0873892836.
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