4344759
9780809326631
The author introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal. Shunning the standard Aristotelian approach, he uses common, accessible language to explain the concept of the rhetorical appeal.Killingsworth, M. Jimmie is the author of 'Appeals In Modern Rhetoric An Ordinary-language Approach', published 2005 under ISBN 9780809326631 and ISBN 0809326639.
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