5372746
9780230002562
John Bateman claims that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, he shows how to break down the layout of any page into configurations of basic elements and to use these to uncover rhetorical organization.Bateman, John is the author of 'Analysing Multimodal Documents ', published 2007 under ISBN 9780230002562 and ISBN 0230002560.
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