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9781591841005

All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World
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  • ISBN-13: 9781591841005
  • ISBN: 1591841003
  • Publication Date: 2005
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Godin, Seth

SUMMARY

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.Godin, Seth is the author of 'All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World', published 2005 under ISBN 9781591841005 and ISBN 1591841003.

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