288349
9780789060150
This title helps chart a course for success through the diverse and challenging European markets. Accounting for the varying nature of cultural and business practices throughout Europe, the text helps practitioners to develop an integrated marketing policy which will work in each geographical area.Kahle, Lynn R. is the author of 'AIDS, Communication, and Empowerment Gay Male Identity and the Politics of Public Health Messages' with ISBN 9780789060150 and ISBN 0789060159.
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