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9780793177554

Ageless Marketing Strategies for Reaching the Hearts & Minds of the New Customer Majority

Ageless Marketing Strategies for Reaching the Hearts & Minds of the New Customer Majority
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  • ISBN-13: 9780793177554
  • ISBN: 0793177553
  • Publisher: Kaplan Publishing

AUTHOR

Wolfe, David B., Snyder, Robert E.

SUMMARY

International expert David B. Wolfe is a provocative consultant who laid the foundation for ageless marketing through his pioneering work in developmental relationship marketing (DRM) Robert Snyder is a Partner with Retirement Living Services of Hartford, Connecticut. Robert formerly headed the Mature Market Group of J. Walter ThompsonWolfe, David B. is the author of 'Ageless Marketing Strategies for Reaching the Hearts & Minds of the New Customer Majority' with ISBN 9780793177554 and ISBN 0793177553.

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