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3653002

9780786304059

Aftermarketing

Aftermarketing
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Product details

  • ISBN-13: 9780786304059
  • ISBN: 0786304057
  • Publisher: McGraw-Hill Trade

AUTHOR

Vavra, Terry G.

SUMMARY

The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.Vavra, Terry G. is the author of 'Aftermarketing' with ISBN 9780786304059 and ISBN 0786304057.

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