4959027
9780275992828
Affluent Consumer Marketing And Selling the Luxury Lifestyle
by Michman, Ronald D., Mazze, Edward M.
31245
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Product details
- ISBN-13: 9780275992828
- ISBN: 0275992829
- Publication Date: 2006
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
Edward M. Mazze is Distinguished University Professor of Business Administration at the University of Rhode Island. Ronald D. Michman is Professor Emeritus of Marketing at Shippensburg University in Pennsylvania.Michman, Ronald D. is the author of 'Affluent Consumer Marketing And Selling the Luxury Lifestyle', published 2006 under ISBN 9780275992828 and ISBN 0275992829.
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