4288265
9780844235066
Presents leading-edge discussion and analysis of advertising reach and frequency and its effects. This classic study also corrects misconceptions and provides you with practical guidance on how best to use media to your company's advantage.McDonald, Colin is the author of 'Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency - Colin McDonald - Hardcover - 2nd edition' with ISBN 9780844235066 and ISBN 0844235067.
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