280161

9780030103520

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
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  • ISBN-13: 9780030103520
  • ISBN: 0030103525
  • Edition: 4
  • Publication Date: 1996
  • Publisher: Dryden Press

AUTHOR

Shimp, Terence A.

SUMMARY

Shimp, Terence A. is the author of 'Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications ', published 1996 under ISBN 9780030103520 and ISBN 0030103525.

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