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4821507

9780252072994

Advertising on Trial Consumer Activism And Corporate Public Relations in the 1930s

Advertising on Trial Consumer Activism And Corporate Public Relations in the 1930s
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780252072994
  • ISBN: 0252072995
  • Publication Date: 2006
  • Publisher: University of Illinois Press

AUTHOR

Stole, Inger L.

SUMMARY

Met with fierce political opposition when it emerged in the 1930s, modern advertising was viewed as propoganda by consumer movements. Stole examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.Stole, Inger L. is the author of 'Advertising on Trial Consumer Activism And Corporate Public Relations in the 1930s', published 2006 under ISBN 9780252072994 and ISBN 0252072995.

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