Advertising & Marketing Checklists 107 Proven Checklists to Save Time & Boost Advertising Effectiveness

"Advertising & Marketing Checklists" gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include: Protecting your brands Creating effective Yellow Pages ads Making "the numbers" work for you Evaluating new media opportunities Keys to home stopping and infomercial success Monitoring your agency's media capabilities Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.Kaatz, Ron is the author of 'Advertising & Marketing Checklists 107 Proven Checklists to Save Time & Boost Advertising Effectiveness', published 1994 under ISBN 9780844235202 and ISBN 0844235202.