Advertising Manager's Handbook - Robert W. Bly - Hardcover

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.Bly, Robert W. is the author of 'Advertising Manager's Handbook - Robert W. Bly - Hardcover' with ISBN 9780130073457 and ISBN 0130073458.