3539958
9781887229180
Advertising And The Business Of Brands: 21st Century Edition
by Dennis Altman, Bruce H. H. Bendinger, Dennis Ganahl, Jim Avery, Beth Barnes
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Product details
- ISBN-13: 9781887229180
- ISBN: 1887229183
- Edition: 2
- Publication Date: 2004
- Publisher: Copy Workshop
AUTHOR
SUMMARY
An introduction to careers and concepts in advertising and marketing. This book will introduce you to advertising the part you see- and the part you don't see - The Business of Brands.Dennis Altman is the author of 'Advertising And The Business Of Brands: 21st Century Edition', published 2004 under ISBN 9781887229180 and ISBN 1887229183.
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