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1771452

9780761941545

Advertising and Promotion Communicating Brands

Advertising and Promotion Communicating Brands

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Product details

  • ISBN-13: 9780761941545
  • ISBN: 0761941541
  • Publisher: SAGE Publications, Limited

AUTHOR

Hackley, Chris

SUMMARY

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.Hackley, Chris is the author of 'Advertising and Promotion Communicating Brands' with ISBN 9780761941545 and ISBN 0761941541.

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