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9780324113808
Advertising and Integrated Brand Promotion
by O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.
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Product details
- ISBN-13: 9780324113808
- ISBN: 0324113803
- Edition: 3
- Publication Date: 2002
- Publisher: Thomson Learning
AUTHOR
SUMMARY
This edition delivers practical, real-world information in a lively to-the-point writing style covering the advertsing process with hundreds of ads, examples, applications and the strongest focus on the Internet.O'Guinn, Thomas C. is the author of 'Advertising and Integrated Brand Promotion', published 2002 under ISBN 9780324113808 and ISBN 0324113803.
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