The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.Olson, Jerry C. is the author of 'Advertising and Consumer Psychology: Volume 3', published 1986 under ISBN 9780275921545 and ISBN 0275921549.
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