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9780749448370

Adland A Global History of Advertising

Adland A Global History of Advertising
$96.12
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  • Condition: New
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780749448370
  • ISBN: 0749448377
  • Publication Date: 2007
  • Publisher: Kogan Page Ltd

AUTHOR

Tungate, Mark

SUMMARY

'Adland' examines the current state of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Looking at key developments in copy adverts, radio, television, and the explosion of digital media, Mark Tungate offers an overview of this continually-developing field.Tungate, Mark is the author of 'Adland A Global History of Advertising', published 2007 under ISBN 9780749448370 and ISBN 0749448377.

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