Acupuncture for Management New Perspectives on Strategy and Leadership/ Neue Perspektiven Fur Strategie Und Fuhrung

Since 2002 Antonella Mei-Pochtler has written a series of highly original columns in the Austrian newspaper Der Standard on the topic of management. Selected columns are reprinted in this volume. Pricking the business certainties as an acupuncture needle pierces the skin, she analyzses themes of leadership and character, branding and market trends, creativity and organization, and shows how these topics apply to all aspects of life and culture. She translates significant trends into facts and figures, and shows their relevance to today's business world. The large illustrated format is a ground-breaking one for a business book. Simultaneously addressing both right and left brain, Dr. Mei-Pochtler blends words and images, logic and intuition to make her point in a daring and effective way. This volume is a sensative work of art as well as a an invaluable reference work. ? A unique management tome, using images and imaginative book design to drive home key management lessons ? Dr. Antonella Mei-Pochtler integrates her analysis of business trends and strategies with coverage of prominent personalities in this groundbreaking bookMei-Pochtler, Antonella is the author of 'Acupuncture for Management New Perspectives on Strategy and Leadership/ Neue Perspektiven Fur Strategie Und Fuhrung', published 2006 under ISBN 9783832791322 and ISBN 3832791329.