Achieving Successful Organizational Transformation

This book is a case study of the integration of two financial services companies, Century Companies of America and CUNA Mutual Insurance Group. The combining of the two organizations is positioned in the book as a special case of large-scale organizational transformation. The events described took place between 1988 and 1995. While the story contains enough technical detail to make the events understandable, its focus is on the human and psychological aspects of the undertaking. The tumultuous changes that took place in the financial services industry in the early 1980s caused both companies to realize that they needed to undertake substantially different strategies than they had previously utilized. Cowritten by Century Companies' CEO, the book describes how the boards and executives of the two companies reached the conclusion that affiliation with another company was the best strategy, how they selected each other as partners, how they accomplished the integration of the two organizations, the challenges they faced in doing so, and the lessons learned in the process.David A. Whitsett is the author of 'Achieving Successful Organizational Transformation', published 1996 under ISBN 9781567200263 and ISBN 1567200265.