264801
9780442013783
This book contains a blueprint for transforming the product development process from a collection of ad hoc activities to an integrated, smoothly operating process. It shows how successful, well-tested concepts from the manufacturing domain can be readily transferred to the world of new product innovation.Filled with clear-sighted analysis and practical explanations, this book will help managers bring order and efficiency to the product development process.Patterson, Marvin L. is the author of 'Accelerating Innovation Improving the Process of Product Development' with ISBN 9780442013783 and ISBN 0442013787.
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