A Short Course in International Marketing Blunders

Michael D. White is the Executive Director of the Foreign Trade Association of Southern California. He holds a certificate in international business from the International Institute in Tokyo and a degree in journalism from California State University. In his 23-year career as a journalist he covered international trade as managing editor of World Trade Magazine and as an editor at International Business Magazine, Pacific Shipper and International Thomson Transport PressMichael White is the author of 'A Short Course in International Marketing Blunders' with ISBN 9781885073600 and ISBN 1885073607.