30840941

9781179505480

A note on the relationship between promotion sensitivity and consumer specific variables

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  • ISBN-13: 9781179505480
  • ISBN: 1179505484
  • Publication Date: 2011
  • Publisher: Nabu Press

AUTHOR

Leigh McAlister, Peter S Fader

SUMMARY

Leigh McAlister is the author of 'A note on the relationship between promotion sensitivity and consumer specific variables', published 2011 under ISBN 9781179505480 and ISBN 1179505484.

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