27991323

9781179133713

A marketing promotion model with word of mouth effects

A marketing promotion model with word of mouth effects

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  • ISBN-13: 9781179133713
  • ISBN: 1179133714
  • Publication Date: 2011
  • Publisher: Nabu Press

AUTHOR

Gary L. Lilien, Ambar G Rao

SUMMARY

Gary L. Lilien is the author of 'A marketing promotion model with word of mouth effects', published 2011 under ISBN 9781179133713 and ISBN 1179133714.

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