5859646

9780071497275

2011

2011
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  • ISBN-13: 9780071497275
  • ISBN: 0071497277
  • Edition: 1
  • Publication Date: 2008
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Laermer, Richard

SUMMARY

They think he's brilliant€¦ €ŒLaermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.€¥-TheTodayshow onTrendSpotting €ŒThe author's creativity and sheer enthusiasm shine through and bring the case studies to life.€¥-Journal of Communication ManagementonFull Frontal PR €ŒBest marketing book I've ever read by far.€¥-Noggin Blog onPunk Marketing They think he's absurd€¦ €ŒThe book is exactly what it sounds like and twice as disgusting...it rips punk's heart out and beats it to death with a stick.€¥-Philadelphia WeeklyonPunk Marketing €ŒIt's clear that Laermer is hot to trot. When he moves on to sweeping generalities, it's hard to keep from chucking [the book] against a wall.€¥Â€"Los Angeles TimesonGet On With It But he's one important thing-relevant. €ŒOh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.€¥-Richard Laermer oneveryone's a critic Hungry for more? Log on to Laermer.com.Laermer, Richard is the author of '2011', published 2008 under ISBN 9780071497275 and ISBN 0071497277.

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