200-mph Billboard The Inside Story of How Big Money Changed Nascar

What NASCAR observers say aboutThe 200-MPH Billboard "Mark Yost has truly captured the essence of the business of NASCAR, a compelling story that has largely been overlooked-until now." - Rick Hendrick, owner of Hendrick Motorsports "If you have any interest at all in the business of NASCAR,The 200-MPH Billboardby Mark Yost will tell you everything you want to know about the other 'stock' market." - Peter Golenbock, author ofNASCAR ConfidentialandAmerican Zoom "Author Mark Yost has brought such a complete, in-depth look at NASCAR that I am going to recommend it as the NASCAR 101 textbook for the new motorsports management program at Belmont Abbey College." - H. A. Humpy Wheeler, president and general manager of Lowe's Motor Speedway "The 200-MPH Billboardis more than just a lap around the track. It shows all the politics and maneuvering it takes to run the biggest and most successful race series in the world." - Gary London,National Speed Sport News "The 200-MPH Billboardthoroughly chronicles NASCAR's rise from its humble beginnings to the consumer marketing power it has become today. It's a thrilling fifty-plus year ride!" - Bob Keegan, CEO of Goodyear, longtime NASCAR sponsorYost, Mark is the author of '200-mph Billboard The Inside Story of How Big Money Changed Nascar', published 2007 under ISBN 9780760328125 and ISBN 0760328129.