1.
New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott, Fenichell, ...
ISBN: 9780142001905
List Price: $16.00
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3.
A New Brand World: Ten Principles for Achieving Brand Leadership in the 21St-Century Marketp...
by Bedbury, Scott, Fenichell, ...
ISBN: 9780316084635